Here’s the problem: In tough economic times, everyone hunkers down on tactics. They focus on survival and results. Decisions become pragmatic. After a while, however, this short-term approach grinds us down, and we lose sight of the big picture.

In today’s difficult times, people need to be reminded of why they are doing what they do — and why it matters. This is when leaders can step up and make a difference. Leadership is more than encouraging high-performance; it’s about reminding people of what they are trying to build and why it matters.

In many ways, leadership supplies oxygen to keep the fires going. When people are mired in day-to-day work details, they can lose their bearings. An effective leader makes a difference by helping people see their role in building a better future.