While leaders regularly pore over financial, operations, marketing and sales reports, they generally lack specific tools to analyze corporate culture. Even worse, they show little curiosity about the ways in which cultural beliefs and attitudes affect performance and profitability.

Employee accountability and engagement are the driving forces behind achieving great results. As a manager, it’s your job to help employees see how their participation contributes to your organization’s success.

Employees become engaged when they can describe their role in outcomes and desired results.